
Having run the gauntlet of public opinion and survived, few will dispute the quality of Apple’s iPhone. Those who do probably also dispute the sky being blue, or grass being green. No, the iPhone is not for everyone, but the quality with which the idea has been executed can’t be questioned. However, I wonder how many iPhone’ers have noticed what seems to be an unanticipated but not unpleasant effect: its power to mesmerize people.
The mere sight of an iPhone being drawn from a pocket or purse can cause everyone within a few feet to turn and stare, rapt, as if expecting the device to begin turning water to wine, or spill gold from the seams. People seem willing to suspend disbelief when it comes to this phone. As they gaze at it, they may wonder if to Apple, “impossible” reads instead as “I’m possible”.
I have fallen for this trap myself. When one of my friends bought it, he asked me to place my hand flat on the table in front of him. He then held his iPhone above it, and I heard a faint clicking sound. When he handed the phone to me, an xray of a hand - my hand, I thought - was on the screen. I knew it wasn’t possible - the xray machine at the dentist’s office is huge, after all! But part of me wanted to believe (almost believed by default, in fact) that Apple had somehow shrunk this technology into the phone. Alas, no, it was just a trick, an image to call up to fool your friends.
A silly example perhaps, but the iPhone has carried a certain mystique about it since its release. It almost glows with quality and possibility. It’s a wonderful gadget, and it’s riding the wave of next generation hand held devices. It’s at the very top, even if it can’t take xrays of things… yet. That will probably be in the 4g.